Shopify Checkout Optimisation Checklist
70% of online shopping carts are abandoned. Use this 64-point checklist to optimise your checkout and recover lost revenue.
Why Checkout Matters
Your checkout is the final step where transactions either complete or collapse. This checklist examines eight critical areas including payment options, checkout flow, trust signals, and mobile experience.
Payment Options
0 of 9 completed
Checkout Flow
0 of 9 completed
Trust & Security
0 of 8 completed
Order Summary
0 of 10 completed
Shipping Options
0 of 7 completed
Discount Codes
0 of 6 completed
Mobile Checkout
0 of 7 completed
Post-Purchase
0 of 8 completed
The Revenue Impact of Checkout Optimisation
A store completing 1,000 monthly orders from 3,300 cart additions at 60 pounds average order value generates 60,000 pounds monthly revenue. Reducing abandonment from 70% to 65% yields an additional 9,300 pounds monthly, achieved without increasing traffic or marketing spend.
Top Causes of Checkout Abandonment
Why Checkout Affects All Traffic
Checkout optimisation uniquely benefits all traffic sources simultaneously. Better checkout increases conversion rates for organic search, paid advertising, email marketing, social media, and direct traffic equally. Every marketing pound becomes more effective when checkout conversion rates improve.
- ✓Improved ad ROI as more paid clicks convert to purchases
- ✓Higher email revenue without growing your list
- ✓Better organic performance through improved engagement signals
- ✓Increased customer lifetime value from smoother first purchases
Quick Wins for Immediate Impact
Focus on these high-impact improvements first:
1. Enable guest checkout
Forced account creation increases abandonment by 25-40%. Let customers buy without registering.
2. Add express payment options
Shop Pay, Apple Pay, and Google Pay dramatically reduce form-filling friction, especially on mobile.
3. Show shipping costs early
Display shipping estimates on product and cart pages. Unexpected costs are the top abandonment cause.
4. Display trust badges
Security badges, payment icons, and money-back guarantees reduce security concerns at the critical moment.
Related Checklists
Checkout optimisation works best alongside other conversion improvements:
Frequently Asked Questions
Need Checkout Help?
Shopify Plus merchants can access checkout extensibility for advanced customisation. Let us help you maximise conversions.
