How to Use Yotpo with Shopify: A Setup Guide

Yotpo is powerful but only delivers value when correctly configured. Many merchants install the app, collect a handful of reviews, and never realise the full potential of the platform's review request automation, display widgets, and Google Shopping integration. This guide walks through a complete Yotpo setup from installation to ongoing management.

Installation and Initial Configuration

1. 1Install Yotpo from the Shopify App Store and connect your store
2. 2Complete the onboarding wizard to set your brand colours and email sender details
3. 3Configure your review request email timing (7–14 days post-delivery is typical)
4. 4Set up SMS review requests if using Yotpo SMS (requires separate plan)
5. 5Connect your Google Merchant Center account for Shopping star ratings

Review Request Email Configuration

The review request email is the most important configuration in Yotpo. Timing matters significantly — too early (before the product has arrived) generates negative reviews from frustrated customers; too late (30+ days post-purchase) sees response rates drop sharply. For most product categories, 10–14 days after dispatch is optimal. Customise the email template to match your brand, and A/B test subject lines.

Adding Review Widgets to Your Theme

Yotpo provides several widget types for your storefront. The product review widget sits on the product detail page below the description. The star rating widget displays the aggregate score near the product title. The carousel widget can be placed on collection pages or the homepage to show recent reviews. Install these via the Yotpo dashboard's widget builder or by pasting the embed code into your theme.

Enabling Photo and Video Reviews

• Enable photo requests in review request email settings
• Configure the photo gallery widget for your product pages
• Set up social sharing for customer photo reviews
• Moderate incoming photo reviews before they display publicly
• Use the UGC Rights Management feature if repurposing images for ads

Integrating Yotpo with Klaviyo

The Yotpo/Klaviyo integration unlocks segmentation based on review activity. You can create Klaviyo segments for customers who left a 5-star review (target for referral programme), customers who left a 1–2 star review (trigger customer service follow-up), and customers who were sent a review request but haven't responded (additional nudge flow).

Google Shopping Integration

Connect Yotpo to Google Merchant Center via the Integrations section of the Yotpo dashboard. This enables product review stars in Google Shopping. You need a minimum of 50 reviews across your account to trigger Google's eligibility threshold. Monitor your Google Merchant Center account for feed errors after connecting.

“Reviews are an asset you build over time. The merchants with the strongest social proof programmes started collecting reviews systematically from day one — not as an afterthought.”