Shopify Plus Features You're Probably Not Using

Shopify Plus commands a significant monthly investment, yet the majority of merchants utilise only a fraction of the platform's capabilities. If you're paying for Plus and not exploiting everything it offers, you're leaving substantial value on the table. Here's a look at the features that frequently go untouched — and why that needs to change.

Shopify Flow: Your Automation Engine

Flow is arguably the most powerful tool in the Plus arsenal, yet many merchants rely on third-party automation apps instead. Flow lets you build no-code workflows triggered by store events — from tagging high-value customers to automatically archiving fulfilled orders or sending internal alerts when stock drops below a threshold.

Launchpad for Scheduled Campaigns

If your team still manually publishes sales, updates prices, and switches themes on launch day, you're creating unnecessary stress and risk. Launchpad allows you to schedule every element of a campaign — price changes, theme modifications, product visibility, and scripts — to activate and revert automatically.

Checkout Extensibility

The legacy checkout.liquid file was deprecated for a reason. Checkout Extensibility, exclusive to Plus, lets you add custom UI components, upsell blocks, loyalty point displays, and custom fields without touching core checkout code. It's upgrade-safe, performant, and the future of Shopify checkout customisation.

B2B and Wholesale Channels

• Company profiles with multiple contacts and addresses
• Custom price lists per company or catalogue segment
• Net payment terms (Net 30, Net 60) built natively
• Draft order automation via Flow
• Vaulted payment methods for repeat wholesale orders

Expansion Stores

Plus merchants receive up to nine additional expansion stores at no extra charge. These are ideal for separate international storefronts, B2B wholesale stores, or regional brand variants. Many Plus merchants are unaware they can operate multiple distinct storefronts under one subscription.

Shopify Scripts (and Upcoming Functions)

Scripts allow you to write Ruby logic that executes at checkout to apply complex discounts, modify shipping options, or manipulate payment methods. As Scripts are gradually replaced by Shopify Functions, Plus merchants gain even more flexibility with server-side logic written in their language of choice.

The Merchant Success Programme

Every Plus merchant is assigned a Merchant Success Manager. This isn't just an account contact — it's access to early feature announcements, bespoke onboarding for new tools, and a direct line to Shopify's product teams. Merchants who actively engage with their MSM consistently get more value from the platform.

“Shopify Plus is not a product you buy once and set up. It's a platform you grow into — and the merchants who invest time in learning its full capabilities see dramatically better outcomes.”

Prioritise Your Next Steps

Start with a Plus feature audit. Map what you're currently using against what's available, then identify the two or three tools that would deliver the most immediate value. Flow and Launchpad alone can save dozens of hours per month and reduce launch-day risk considerably.